{"id":25,"date":"2015-04-15T11:16:48","date_gmt":"2015-04-15T11:16:48","guid":{"rendered":"http:\/\/www.shqiperia.com\/blog\/?p=25"},"modified":"2015-04-15T11:16:48","modified_gmt":"2015-04-15T11:16:48","slug":"kerkimi-i-best-buy-award-tregon-se-shqiptaret-preferojne-samsung-adidas-dhe-nestle","status":"publish","type":"post","link":"https:\/\/www.shqiperia.com\/blog\/kerkimi-i-best-buy-award-tregon-se-shqiptaret-preferojne-samsung-adidas-dhe-nestle\/","title":{"rendered":"K\u00ebrkimi i Best Buy Award tregon se shqiptar\u00ebt preferojn\u00eb Samsung, Adidas dhe Nestl\u00e9"},"content":{"rendered":"

K\u00cbRKIMI: Best Buy Award \u2013 SHQIP\u00cbRI 2015\/2016<\/strong><\/p>\n

K\u00ebrkimi i Best Buy Award tregon se shqiptar\u00ebt preferojn\u00eb Samsung, Adidas dhe Nestl\u00e9<\/strong><\/p>\n

K\u00ebrkimi i par\u00eb i Best Buy Award i kryer n\u00eb Republik\u00ebn e Shqip\u00ebris\u00eb ka treguar se n\u00eb lidhje me raportin midis \u00e7mimit dhe cil\u00ebsis\u00eb, qytetar\u00ebt shqiptar\u00eb klasifikojn\u00eb n\u00eb pozicionet m\u00eb t\u00eb larta shoq\u00ebri dhe produkte t\u00eb tilla si Samsung, Adidas, Nestl\u00e9 dhe Erzeni.<\/em><\/p>\n

Zyrih, Tiran\u00eb, 15 prill 2015 \u2013 P\u00ebr qytetar\u00ebt shqiptar\u00eb, shembujt dhe simbolet tipike t\u00eb raportit m\u00eb t\u00eb mir\u00eb midis \u00e7mimit dhe cil\u00ebsis\u00eb (vlera m\u00eb e mir\u00eb p\u00ebr para) n\u00eb tregun shqiptar jan\u00eb produkte dhe shoq\u00ebri t\u00eb tilla si Samsung, Adidas, Nestl\u00e9 dhe Erzeni.<\/p>\n

K\u00ebto rezultate jan\u00eb nxjerr\u00eb nga sondazhi i par\u00eb i k\u00ebrkimit t\u00eb Best Buy Award n\u00eb Republik\u00ebn e Shqip\u00ebris\u00eb, i cili u krye nga organizata zvicerane\u00a0 ICERTIAS. Organizata mat p\u00ebrvojat dhe p\u00ebrmbushjen e k\u00ebrkesave t\u00eb qytetar\u00ebve n\u00eb lidhje me raportin midis \u00e7mimit dhe cil\u00ebsis\u00eb t\u00eb produkteve dhe sh\u00ebrbimeve t\u00eb tregtuara. K\u00ebrkimi p\u00ebr Republik\u00ebn e Shqip\u00ebris\u00eb u krye n\u00eb muajin shkurt 2015.<\/p>\n

Si pjes\u00eb e sondazhit t\u00eb k\u00ebrkimit t\u00eb Best Buy Award, t\u00eb anketuarit u pyet\u00ebn se \u00e7far\u00eb mendonin se p\u00ebrfaq\u00ebsonte raportin m\u00eb t\u00eb mir\u00eb midis \u00e7mimit dhe cil\u00ebsis\u00eb, specifikisht vlera m\u00eb e mir\u00eb p\u00ebr parat\u00eb e tyre sipas p\u00ebrvojave t\u00eb tyre personale me produkte ose kategori\u00a0 specifike sh\u00ebrbimi n\u00eb\u00a0 tregun shqiptar.<\/p>\n

K\u00ebrkimi n\u00eb Shqip\u00ebri p\u00ebrfshinte 53 kategori t\u00eb ndryshme ekonomike n\u00eb sektor\u00eb t\u00eb till\u00eb si shitjet me pakic\u00eb, ushqimi, k\u00ebpuc\u00ebt, veshjet, kozmetika, pajisjet elektrosht\u00ebpiake, telekomunikacionet dhe financa.<\/p>\n

Pyetjet n\u00eb sondazhin e k\u00ebrkimit t\u00eb Best Buy Award ishin t\u00eb hapura, pra pjes\u00ebmarr\u00ebsit nuk mund t\u00eb jepnin p\u00ebrgjigje me disa zgjedhje. Ata mund t\u00eb p\u00ebrcaktonin lirisht emrat e produkteve dhe ofruesve t\u00eb sh\u00ebrbimeve q\u00eb n\u00eb baz\u00eb t\u00eb p\u00ebrvoj\u00ebs s\u00eb tyre, ofronin raportin m\u00eb t\u00eb mir\u00eb midis \u00e7mimit dhe cil\u00ebsis\u00eb n\u00eb treg. P\u00ebr shembull, t\u00eb anketuarve p\u00ebr kategorin\u00eb e “sup\u00ebs s\u00eb \u00e7astit” iu b\u00ebn\u00eb pyetjet e m\u00ebposhtme: “P\u00ebrcaktoni emrin e sup\u00ebs s\u00eb \u00e7astit q\u00eb sipas p\u00ebrvoj\u00ebs dhe opinionit tuaj personal ofron RAPORTIN M\u00cb T\u00cb MIR\u00cb MIDIS \u00c7MIMIT DHE CIL\u00cbSIS\u00cb n\u00eb tregun shqiptar.” Shumica e pjes\u00ebmarr\u00ebsve iu p\u00ebrgjigj\u00ebn k\u00ebsaj pyetjeje me “Maggi”.<\/p>\n

N\u00eb kategorin\u00eb “drith\u00ebrat p\u00ebr vaktin e m\u00ebngjesit” Nestl\u00e9 fitoi vendin e par\u00eb. N\u00eb kategorin\u00eb \u201czinxhiri i shitjeve me pakic\u00eb me pajisje, veshje dhe k\u00ebpuc\u00eb sportive\u201d – Adidas u pozicionua n\u00eb vendin e par\u00eb.<\/p>\n

Fituesit e vendit t\u00eb par\u00eb n\u00eb kategorit\u00eb e tjera t\u00eb k\u00ebrkuara p\u00ebrfshinin Digitalb (televizioni dixhital), Volkswagen (makina familjare), Colgate (pasta e dh\u00ebmb\u00ebve), Kor\u00e7a (birra), Tepelene (uji me gaz), Sidnej (marmalada) dhe Erzeni (qum\u00ebshti).<\/p>\n

\u00cbsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb theksojm\u00eb se k\u00ebrkimi i Best Buy Award nuk mat pjes\u00ebn e tregut ose vler\u00ebn e aksioneve t\u00eb mark\u00ebs. P\u00ebrvojat, opinionet, p\u00ebrmbushja e k\u00ebrkesave dhe perceptimet e konsumator\u00ebve p\u00ebrdoren ekskluzivisht p\u00ebr t\u00eb matur raportin midis \u00e7mimit dhe cil\u00ebsis\u00eb t\u00eb mallrave dhe sh\u00ebrbimeve n\u00eb treg\u00a0 n\u00eb baz\u00eb t\u00eb p\u00ebrvoj\u00ebs s\u00eb tyre personale.<\/p>\n

Metodologjia dhe\u00a0 P\u00ebrzgjedhja e Grupit Model t\u00eb Analiz\u00ebs<\/strong><\/p>\n

Sondazhi i K\u00ebrkimit t\u00eb Best Buy Award p\u00ebr Shqip\u00ebrin\u00eb, 2015\/2016, u krye nga International Certification Association GmbH (ICERTIAS), e cila \u00ebsht\u00eb nj\u00eb organizat\u00eb zvicerane q\u00eb p\u00ebrdor nj\u00eb\u00a0 grup model analize prej 1,200 qytetar\u00ebsh shqiptar\u00eb, p\u00ebrdorues Interneti t\u00eb grup-mosh\u00ebs 15 vje\u00e7 e lart. Sondazhi u krye duke p\u00ebrdorur nj\u00eb pyet\u00ebsor interneti gjat\u00eb muajit shkurt 2015 n\u00eb baz\u00eb t\u00eb metod\u00ebs s\u00eb Intervistimit\/Pyet\u00ebsor\u00ebve me an\u00eb t\u00eb Internetit- Deep Mind Awareness (CAWI-DEEPMA) (metodologji e fokusuar n\u00eb p\u00ebrmbushjen e k\u00ebrkesave t\u00eb konsumator\u00ebve e bazuar n\u00eb raportin midis \u00e7mimit dhe cil\u00ebsis\u00eb t\u00eb produkteve ose sh\u00ebrbimeve).<\/p>\n

Rreth Projektit t\u00eb Best Buy Award<\/strong><\/p>\n

Sot, m\u00eb shum\u00eb se kurr\u00eb bler\u00ebsit jan\u00eb duke k\u00ebrkuar nj\u00eb vler\u00eb m\u00eb t\u00eb mir\u00eb p\u00ebr parat\u00eb e tyre. Gjat\u00eb marrjes s\u00eb vendimeve p\u00ebrfundimtare t\u00eb blerjes, konsumator\u00ebt krahasojn\u00eb \u00e7mimin dhe cil\u00ebsin\u00eb e secilit produkt q\u00eb mendojn\u00eb t\u00eb blejn\u00eb. Raporti midis nj\u00eb \u00e7mimi t\u00eb mir\u00eb dhe cil\u00ebsie t\u00eb mir\u00eb t\u00eb mundshme (Best Buy) \u00ebsht\u00eb jasht\u00ebzakonisht i r\u00ebnd\u00ebsish\u00ebm p\u00ebr konsumatorin.<\/p>\n

Best Buy Award \u00ebsht\u00eb nj\u00eb projekt nga ICERTIAS – International Certification Association GmbH , me seli n\u00eb Zyrih, Zvic\u00ebr.<\/em><\/p>\n

Misioni i k\u00ebrkimit t\u00eb Best Buy Award \u00ebsht\u00eb q\u00eb t\u00eb krijohen perceptime p\u00ebr p\u00ebrvojat dhe perceptimet e p\u00ebrdoruesve\u00a0 n\u00eb lidhje me produkte dhe sh\u00ebrbime q\u00eb konsumator\u00ebt mendojn\u00eb se ofrojn\u00eb raportin m\u00eb t\u00eb mir\u00eb t\u00eb \u00e7mimit dhe cil\u00ebsis\u00eb (koncepti i ashtuquajtur best buy).<\/em>
\n\u00a0<\/em>
\nQ\u00ebllimi i projektit dhe \u00e7ertifikat\u00ebs s\u00eb Best Buy Award \u00ebsht\u00eb thjeshtimi i k\u00ebrkimit p\u00ebr mallrat dhe sh\u00ebrbimet m\u00eb t\u00eb mira me \u00e7mimin m\u00eb t\u00eb favorsh\u00ebm. Bler\u00ebsit n\u00eb tregjet lokale dhe nd\u00ebrkomb\u00ebtare synohen t\u00eb jen\u00eb p\u00ebrfitues t\u00eb k\u00ebtij procesi.<\/em>
\n\u00a0<\/em>
\nStudimi i k\u00ebrkimit t\u00eb Best Buy Award \u00ebsht\u00eb kryer sipas dispozitave t\u00eb Manualit Nd\u00ebrkomb\u00ebtar p\u00ebr\u00a0 Kryerjen e K\u00ebrkimit Social dhe t\u00eb Tregut, i cili \u00ebsht\u00eb miratuar nga Dhoma Nd\u00ebrkomb\u00ebtare e Tregtis\u00eb (ICC) dhe Shoqata Evropiane e Ekspert\u00ebve K\u00ebrkimor\u00eb (ESOMAR).<\/em>
\n\u00a0<\/em><\/p>\n

Informacion shtes\u00eb:<\/em>
\n\u00a0<\/em>
\nBest Buy Award<\/em>
\nICERTIAS – International Certification Association GmbH<\/em>
\nFeldeggstrasse 23<\/em>
\n8008 Zurich, Switzerland<\/em>
\n\u00a0<\/em>
\nPERSONI I KONTAKTIT I ZYR\u00cbS S\u00cb SHTYPIT<\/em>
\nDepartamenti i Medias i ICERTIAS: +41 43 544 4420<\/em>
\npress@icertias.org<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u00cbRKIMI: Best Buy Award \u2013 SHQIP\u00cbRI 2015\/2016 K\u00ebrkimi i Best Buy Award tregon se shqiptar\u00ebt preferojn\u00eb Samsung, Adidas dhe Nestl\u00e9 K\u00ebrkimi i par\u00eb i Best Buy Award i kryer n\u00eb Republik\u00ebn e Shqip\u00ebris\u00eb ka treguar se n\u00eb lidhje me raportin midis \u00e7mimit dhe cil\u00ebsis\u00eb, qytetar\u00ebt shqiptar\u00eb klasifikojn\u00eb n\u00eb pozicionet m\u00eb t\u00eb larta shoq\u00ebri dhe produkte […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[14],"tags":[16,18,17,15],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-press-releases","tag-adidas","tag-nestle","tag-samsung","tag-shqiptaret"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Z6wp-p","jetpack-related-posts":[{"id":100514,"url":"https:\/\/www.shqiperia.com\/blog\/na-duan-te-vdekur-kim-mehmeti-ngre-tonet-ne-top-story-nese-ambasadori-i-shqiperise-meidani-largohet-i-jepet-zemer-grupeve-anti-shqiptare-ne-rmv\/","url_meta":{"origin":25,"position":0},"title":"\u201cNa duan t\u00eb vdekur\u201d, Kim Mehmeti ngre tonet n\u00eb \u2018Top Story\u2019: – N\u00ebse ambasadori i Shqiperise Meidani largohet, i jepet zem\u00ebr grupeve anti-shqiptare n\u00eb RMV","author":"Kurt Farka","date":"May 21, 2026","format":false,"excerpt":"21 Maji 2026 Analisti shqiptar nga Maqedonia e Veriut, Kim Mehmeti i ftuar mbr\u00ebmjen e sotme n\u00eb \u2018Top Story\u2019 nga Grida Duma foli p\u00ebr l\u00ebvizjen studentore t\u00eb student\u00ebve shqiptar\u00eb n\u00eb Shkup p\u00ebr gjuh\u00ebn shqipe. Mehmeti shprehu se t\u00ebrheqja e ambasadorit t\u00eb Shqip\u00ebris\u00eb n\u00eb Shkup, Denion Meidani do t\u00eb ishte turp\u2026","rel":"","context":"In "Blogu i Udh\u00ebtarit"","block_context":{"text":"Blogu i Udh\u00ebtarit","link":"https:\/\/www.shqiperia.com\/blog\/category\/blogu-i-udhetarit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/05\/auto_protesta_shkup1779032739.jpg?fit=900%2C589&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/05\/auto_protesta_shkup1779032739.jpg?fit=900%2C589&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/05\/auto_protesta_shkup1779032739.jpg?fit=900%2C589&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/05\/auto_protesta_shkup1779032739.jpg?fit=900%2C589&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":100735,"url":"https:\/\/www.shqiperia.com\/blog\/shqiperia-po-shitet-cope-cope-media-europiane-bregdeti-dhe-zonat-e-mbrojtura-po-privatizohen-per-resortet-e-luksit\/","url_meta":{"origin":25,"position":1},"title":"\u201cShqip\u00ebria po shitet cop\u00eb-cop\u00eb\u201d\/ Media europiane: – Bregdeti dhe zonat e mbrojtura po privatizohen p\u00ebr resortet e luksit","author":"Kurt Farka","date":"May 30, 2026","format":false,"excerpt":"30 Maji 2026 Nj\u00eb artikull i medias europiane\u00a0EUobserver\u00a0kritikon ashp\u00ebr m\u00ebnyr\u00ebn si po zhvillohen investimet turistike n\u00eb Shqip\u00ebri, duke paralajm\u00ebruar se zonat e mbrojtura dhe bregdeti po privatizohen n\u00eb favor t\u00eb resorteve luksoze dhe investitor\u00ebve t\u00eb huaj. N\u00eb fokus vihet projekti i lidhur me Jared Kushner n\u00eb ishullin e Sazanit, si\u2026","rel":"","context":"In "Njoftime Shtypi"","block_context":{"text":"Njoftime Shtypi","link":"https:\/\/www.shqiperia.com\/blog\/category\/njoftime-shtypi\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/05\/38131838_10155594599342541_8591222760066252800_o.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/05\/38131838_10155594599342541_8591222760066252800_o.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/05\/38131838_10155594599342541_8591222760066252800_o.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/05\/38131838_10155594599342541_8591222760066252800_o.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/05\/38131838_10155594599342541_8591222760066252800_o.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":101381,"url":"https:\/\/www.shqiperia.com\/blog\/protesta-ka-zgjuar-nervin-qytetar-dhe-ka-promovuar-shqiperine-pozitivisht\/","url_meta":{"origin":25,"position":2},"title":"Protesta ka zgjuar nervin qytetar dhe ka promovuar Shqip\u00ebrin\u00eb pozitivisht","author":"Kurt Farka","date":"June 10, 2026","format":false,"excerpt":"10 Qershor 2026 Gazetari Flori Gjini, i ftuar n\u00eb nje studio televizive, komentoi protestat qytetare q\u00eb po zhvillohen n\u00eb Tiran\u00eb, duke i cil\u00ebsuar ato si nj\u00eb shprehje t\u00eb nj\u00eb fryme t\u00eb gjer\u00eb demokratike q\u00eb ka angazhuar shtresa t\u00eb ndryshme t\u00eb shoq\u00ebris\u00eb shqiptare, brenda dhe jasht\u00eb vendit. Sipas Gjinit, protestat kan\u00eb\u2026","rel":"","context":"In "Blogu i Udh\u00ebtarit"","block_context":{"text":"Blogu i Udh\u00ebtarit","link":"https:\/\/www.shqiperia.com\/blog\/category\/blogu-i-udhetarit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/06\/protesta-tirane-zverneci-696x386-1.png?fit=696%2C386&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/06\/protesta-tirane-zverneci-696x386-1.png?fit=696%2C386&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/06\/protesta-tirane-zverneci-696x386-1.png?fit=696%2C386&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":100161,"url":"https:\/\/www.shqiperia.com\/blog\/agjencia-telegrafike-me-ekspozite-shpalos-historine-e-lajmit-shqiptar\/","url_meta":{"origin":25,"position":3},"title":"Agjencia Telegrafike me ekspozit\u00eb shpalos historin\u00eb e lajmit shqiptar","author":"Kurt Farka","date":"May 12, 2026","format":false,"excerpt":"12 Maji 2026 Ekspozita e Agjencis\u00eb Telegrafike duket se po zgjon kureshtje jo t\u00eb vog\u00ebl. 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(3 Qershor 2026). 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