{"id":25,"date":"2015-04-15T11:16:48","date_gmt":"2015-04-15T11:16:48","guid":{"rendered":"http:\/\/www.shqiperia.com\/blog\/?p=25"},"modified":"2015-04-15T11:16:48","modified_gmt":"2015-04-15T11:16:48","slug":"kerkimi-i-best-buy-award-tregon-se-shqiptaret-preferojne-samsung-adidas-dhe-nestle","status":"publish","type":"post","link":"https:\/\/www.shqiperia.com\/blog\/kerkimi-i-best-buy-award-tregon-se-shqiptaret-preferojne-samsung-adidas-dhe-nestle\/","title":{"rendered":"K\u00ebrkimi i Best Buy Award tregon se shqiptar\u00ebt preferojn\u00eb Samsung, Adidas dhe Nestl\u00e9"},"content":{"rendered":"

K\u00cbRKIMI: Best Buy Award \u2013 SHQIP\u00cbRI 2015\/2016<\/strong><\/p>\n

K\u00ebrkimi i Best Buy Award tregon se shqiptar\u00ebt preferojn\u00eb Samsung, Adidas dhe Nestl\u00e9<\/strong><\/p>\n

K\u00ebrkimi i par\u00eb i Best Buy Award i kryer n\u00eb Republik\u00ebn e Shqip\u00ebris\u00eb ka treguar se n\u00eb lidhje me raportin midis \u00e7mimit dhe cil\u00ebsis\u00eb, qytetar\u00ebt shqiptar\u00eb klasifikojn\u00eb n\u00eb pozicionet m\u00eb t\u00eb larta shoq\u00ebri dhe produkte t\u00eb tilla si Samsung, Adidas, Nestl\u00e9 dhe Erzeni.<\/em><\/p>\n

Zyrih, Tiran\u00eb, 15 prill 2015 \u2013 P\u00ebr qytetar\u00ebt shqiptar\u00eb, shembujt dhe simbolet tipike t\u00eb raportit m\u00eb t\u00eb mir\u00eb midis \u00e7mimit dhe cil\u00ebsis\u00eb (vlera m\u00eb e mir\u00eb p\u00ebr para) n\u00eb tregun shqiptar jan\u00eb produkte dhe shoq\u00ebri t\u00eb tilla si Samsung, Adidas, Nestl\u00e9 dhe Erzeni.<\/p>\n

K\u00ebto rezultate jan\u00eb nxjerr\u00eb nga sondazhi i par\u00eb i k\u00ebrkimit t\u00eb Best Buy Award n\u00eb Republik\u00ebn e Shqip\u00ebris\u00eb, i cili u krye nga organizata zvicerane\u00a0 ICERTIAS. Organizata mat p\u00ebrvojat dhe p\u00ebrmbushjen e k\u00ebrkesave t\u00eb qytetar\u00ebve n\u00eb lidhje me raportin midis \u00e7mimit dhe cil\u00ebsis\u00eb t\u00eb produkteve dhe sh\u00ebrbimeve t\u00eb tregtuara. K\u00ebrkimi p\u00ebr Republik\u00ebn e Shqip\u00ebris\u00eb u krye n\u00eb muajin shkurt 2015.<\/p>\n

Si pjes\u00eb e sondazhit t\u00eb k\u00ebrkimit t\u00eb Best Buy Award, t\u00eb anketuarit u pyet\u00ebn se \u00e7far\u00eb mendonin se p\u00ebrfaq\u00ebsonte raportin m\u00eb t\u00eb mir\u00eb midis \u00e7mimit dhe cil\u00ebsis\u00eb, specifikisht vlera m\u00eb e mir\u00eb p\u00ebr parat\u00eb e tyre sipas p\u00ebrvojave t\u00eb tyre personale me produkte ose kategori\u00a0 specifike sh\u00ebrbimi n\u00eb\u00a0 tregun shqiptar.<\/p>\n

K\u00ebrkimi n\u00eb Shqip\u00ebri p\u00ebrfshinte 53 kategori t\u00eb ndryshme ekonomike n\u00eb sektor\u00eb t\u00eb till\u00eb si shitjet me pakic\u00eb, ushqimi, k\u00ebpuc\u00ebt, veshjet, kozmetika, pajisjet elektrosht\u00ebpiake, telekomunikacionet dhe financa.<\/p>\n

Pyetjet n\u00eb sondazhin e k\u00ebrkimit t\u00eb Best Buy Award ishin t\u00eb hapura, pra pjes\u00ebmarr\u00ebsit nuk mund t\u00eb jepnin p\u00ebrgjigje me disa zgjedhje. Ata mund t\u00eb p\u00ebrcaktonin lirisht emrat e produkteve dhe ofruesve t\u00eb sh\u00ebrbimeve q\u00eb n\u00eb baz\u00eb t\u00eb p\u00ebrvoj\u00ebs s\u00eb tyre, ofronin raportin m\u00eb t\u00eb mir\u00eb midis \u00e7mimit dhe cil\u00ebsis\u00eb n\u00eb treg. P\u00ebr shembull, t\u00eb anketuarve p\u00ebr kategorin\u00eb e “sup\u00ebs s\u00eb \u00e7astit” iu b\u00ebn\u00eb pyetjet e m\u00ebposhtme: “P\u00ebrcaktoni emrin e sup\u00ebs s\u00eb \u00e7astit q\u00eb sipas p\u00ebrvoj\u00ebs dhe opinionit tuaj personal ofron RAPORTIN M\u00cb T\u00cb MIR\u00cb MIDIS \u00c7MIMIT DHE CIL\u00cbSIS\u00cb n\u00eb tregun shqiptar.” Shumica e pjes\u00ebmarr\u00ebsve iu p\u00ebrgjigj\u00ebn k\u00ebsaj pyetjeje me “Maggi”.<\/p>\n

N\u00eb kategorin\u00eb “drith\u00ebrat p\u00ebr vaktin e m\u00ebngjesit” Nestl\u00e9 fitoi vendin e par\u00eb. N\u00eb kategorin\u00eb \u201czinxhiri i shitjeve me pakic\u00eb me pajisje, veshje dhe k\u00ebpuc\u00eb sportive\u201d – Adidas u pozicionua n\u00eb vendin e par\u00eb.<\/p>\n

Fituesit e vendit t\u00eb par\u00eb n\u00eb kategorit\u00eb e tjera t\u00eb k\u00ebrkuara p\u00ebrfshinin Digitalb (televizioni dixhital), Volkswagen (makina familjare), Colgate (pasta e dh\u00ebmb\u00ebve), Kor\u00e7a (birra), Tepelene (uji me gaz), Sidnej (marmalada) dhe Erzeni (qum\u00ebshti).<\/p>\n

\u00cbsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb theksojm\u00eb se k\u00ebrkimi i Best Buy Award nuk mat pjes\u00ebn e tregut ose vler\u00ebn e aksioneve t\u00eb mark\u00ebs. P\u00ebrvojat, opinionet, p\u00ebrmbushja e k\u00ebrkesave dhe perceptimet e konsumator\u00ebve p\u00ebrdoren ekskluzivisht p\u00ebr t\u00eb matur raportin midis \u00e7mimit dhe cil\u00ebsis\u00eb t\u00eb mallrave dhe sh\u00ebrbimeve n\u00eb treg\u00a0 n\u00eb baz\u00eb t\u00eb p\u00ebrvoj\u00ebs s\u00eb tyre personale.<\/p>\n

Metodologjia dhe\u00a0 P\u00ebrzgjedhja e Grupit Model t\u00eb Analiz\u00ebs<\/strong><\/p>\n

Sondazhi i K\u00ebrkimit t\u00eb Best Buy Award p\u00ebr Shqip\u00ebrin\u00eb, 2015\/2016, u krye nga International Certification Association GmbH (ICERTIAS), e cila \u00ebsht\u00eb nj\u00eb organizat\u00eb zvicerane q\u00eb p\u00ebrdor nj\u00eb\u00a0 grup model analize prej 1,200 qytetar\u00ebsh shqiptar\u00eb, p\u00ebrdorues Interneti t\u00eb grup-mosh\u00ebs 15 vje\u00e7 e lart. Sondazhi u krye duke p\u00ebrdorur nj\u00eb pyet\u00ebsor interneti gjat\u00eb muajit shkurt 2015 n\u00eb baz\u00eb t\u00eb metod\u00ebs s\u00eb Intervistimit\/Pyet\u00ebsor\u00ebve me an\u00eb t\u00eb Internetit- Deep Mind Awareness (CAWI-DEEPMA) (metodologji e fokusuar n\u00eb p\u00ebrmbushjen e k\u00ebrkesave t\u00eb konsumator\u00ebve e bazuar n\u00eb raportin midis \u00e7mimit dhe cil\u00ebsis\u00eb t\u00eb produkteve ose sh\u00ebrbimeve).<\/p>\n

Rreth Projektit t\u00eb Best Buy Award<\/strong><\/p>\n

Sot, m\u00eb shum\u00eb se kurr\u00eb bler\u00ebsit jan\u00eb duke k\u00ebrkuar nj\u00eb vler\u00eb m\u00eb t\u00eb mir\u00eb p\u00ebr parat\u00eb e tyre. Gjat\u00eb marrjes s\u00eb vendimeve p\u00ebrfundimtare t\u00eb blerjes, konsumator\u00ebt krahasojn\u00eb \u00e7mimin dhe cil\u00ebsin\u00eb e secilit produkt q\u00eb mendojn\u00eb t\u00eb blejn\u00eb. Raporti midis nj\u00eb \u00e7mimi t\u00eb mir\u00eb dhe cil\u00ebsie t\u00eb mir\u00eb t\u00eb mundshme (Best Buy) \u00ebsht\u00eb jasht\u00ebzakonisht i r\u00ebnd\u00ebsish\u00ebm p\u00ebr konsumatorin.<\/p>\n

Best Buy Award \u00ebsht\u00eb nj\u00eb projekt nga ICERTIAS – International Certification Association GmbH , me seli n\u00eb Zyrih, Zvic\u00ebr.<\/em><\/p>\n

Misioni i k\u00ebrkimit t\u00eb Best Buy Award \u00ebsht\u00eb q\u00eb t\u00eb krijohen perceptime p\u00ebr p\u00ebrvojat dhe perceptimet e p\u00ebrdoruesve\u00a0 n\u00eb lidhje me produkte dhe sh\u00ebrbime q\u00eb konsumator\u00ebt mendojn\u00eb se ofrojn\u00eb raportin m\u00eb t\u00eb mir\u00eb t\u00eb \u00e7mimit dhe cil\u00ebsis\u00eb (koncepti i ashtuquajtur best buy).<\/em>
\n\u00a0<\/em>
\nQ\u00ebllimi i projektit dhe \u00e7ertifikat\u00ebs s\u00eb Best Buy Award \u00ebsht\u00eb thjeshtimi i k\u00ebrkimit p\u00ebr mallrat dhe sh\u00ebrbimet m\u00eb t\u00eb mira me \u00e7mimin m\u00eb t\u00eb favorsh\u00ebm. Bler\u00ebsit n\u00eb tregjet lokale dhe nd\u00ebrkomb\u00ebtare synohen t\u00eb jen\u00eb p\u00ebrfitues t\u00eb k\u00ebtij procesi.<\/em>
\n\u00a0<\/em>
\nStudimi i k\u00ebrkimit t\u00eb Best Buy Award \u00ebsht\u00eb kryer sipas dispozitave t\u00eb Manualit Nd\u00ebrkomb\u00ebtar p\u00ebr\u00a0 Kryerjen e K\u00ebrkimit Social dhe t\u00eb Tregut, i cili \u00ebsht\u00eb miratuar nga Dhoma Nd\u00ebrkomb\u00ebtare e Tregtis\u00eb (ICC) dhe Shoqata Evropiane e Ekspert\u00ebve K\u00ebrkimor\u00eb (ESOMAR).<\/em>
\n\u00a0<\/em><\/p>\n

Informacion shtes\u00eb:<\/em>
\n\u00a0<\/em>
\nBest Buy Award<\/em>
\nICERTIAS – International Certification Association GmbH<\/em>
\nFeldeggstrasse 23<\/em>
\n8008 Zurich, Switzerland<\/em>
\n\u00a0<\/em>
\nPERSONI I KONTAKTIT I ZYR\u00cbS S\u00cb SHTYPIT<\/em>
\nDepartamenti i Medias i ICERTIAS: +41 43 544 4420<\/em>
\npress@icertias.org<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u00cbRKIMI: Best Buy Award \u2013 SHQIP\u00cbRI 2015\/2016 K\u00ebrkimi i Best Buy Award tregon se shqiptar\u00ebt preferojn\u00eb Samsung, Adidas dhe Nestl\u00e9 K\u00ebrkimi i par\u00eb i Best Buy Award i kryer n\u00eb Republik\u00ebn e Shqip\u00ebris\u00eb ka treguar se n\u00eb lidhje me raportin midis \u00e7mimit dhe cil\u00ebsis\u00eb, qytetar\u00ebt shqiptar\u00eb klasifikojn\u00eb n\u00eb pozicionet m\u00eb t\u00eb larta shoq\u00ebri dhe produkte […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[14],"tags":[16,18,17,15],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-press-releases","tag-adidas","tag-nestle","tag-samsung","tag-shqiptaret"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Z6wp-p","jetpack-related-posts":[{"id":105244,"url":"https:\/\/www.shqiperia.com\/blog\/spartak-ngjela-shqiperia-ende-nuk-po-drejtohet-nga-patrotizmi-shqiptar-por-nga-ish-renegatet-shqiptare\/","url_meta":{"origin":25,"position":0},"title":"Spartak Ngjela: – Shqip\u00ebria ende nuk po drejtohet nga patrotizmi shqiptar, por nga ish renegatet shqiptar\u00eb","author":"Kurt Farka","date":"August 26, 2026","format":false,"excerpt":"26 Gusht 2026 Spartak Ngjela zb\u00ebrthen prapaskenat e forta dhe nxjerr zbuluar loj\u00ebn e Tiran\u00ebs, ja si frika nga SHBA dhe faktorizimi i shqiptar\u00ebve ka trembur Edi Ram\u00ebn Avokat i njohur, Spartak Ngjela ka zb\u00ebrthyer prapaskenat e forta politike, duke nxjerr\u00eb zbuluar loj\u00ebn e Tiran\u00ebs zyrtare dhe frik\u00ebn e saj\u2026","rel":"","context":"In "Kultura"","block_context":{"text":"Kultura","link":"https:\/\/www.shqiperia.com\/blog\/category\/kultura\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/08\/ajdss-6a8ea84e2f7cd-1.png?fit=622%2C386&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/08\/ajdss-6a8ea84e2f7cd-1.png?fit=622%2C386&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/08\/ajdss-6a8ea84e2f7cd-1.png?fit=622%2C386&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":103014,"url":"https:\/\/www.shqiperia.com\/blog\/marjana-koceku-shqiptaret-jane-kunder-qeverise-dhe-pro-be-se\/","url_meta":{"origin":25,"position":1},"title":"Marjana Ko\u00e7eku: – Shqiptar\u00ebt jan\u00eb kund\u00ebr qeveris\u00eb dhe pro BE-s\u00eb","author":"Kurt Farka","date":"July 21, 2026","format":false,"excerpt":"21 Korrik 2026 Deputetja e pavarur Marjana Ko\u00e7eku, e njohur edhe si \u201cNeomalsore\u201d, ka rr\u00ebfyer arsyet e largimit nga Partia Socialiste, vizionin e saj p\u00ebr zhvillimin e Shqip\u00ebris\u00eb dhe q\u00ebndrimin ndaj protestave qytetare, n\u00eb nj\u00eb intervist\u00eb p\u00ebr\u00a0Osservatorio Balcani e Caucaso Transeuropa. Ko\u00e7eku tregon se u kthye n\u00eb Shqip\u00ebri n\u00eb vitin\u2026","rel":"","context":"In "Blogu i Udh\u00ebtarit"","block_context":{"text":"Blogu i Udh\u00ebtarit","link":"https:\/\/www.shqiperia.com\/blog\/category\/blogu-i-udhetarit\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-17-at-09.59.50-800x533-1.webp?fit=800%2C533&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-17-at-09.59.50-800x533-1.webp?fit=800%2C533&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-17-at-09.59.50-800x533-1.webp?fit=800%2C533&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.shqiperia.com\/blog\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-17-at-09.59.50-800x533-1.webp?fit=800%2C533&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":102762,"url":"https:\/\/www.shqiperia.com\/blog\/mbi-50-te-turisteve-i-kemi-nga-kosova-pritet-te-shpenzojne-rreth-200-milione-euro\/","url_meta":{"origin":25,"position":2},"title":"Mbi 50% t\u00eb turist\u00ebve i kemi nga Kosova, pritet t\u00eb shpenzojn\u00eb rreth 200 milion\u00eb euro","author":"Kurt Farka","date":"July 16, 2026","format":false,"excerpt":"16 Korrik 2026 Edhe k\u00ebt\u00eb ver\u00eb, Shqip\u00ebria po vazhdon t\u00eb mbetet destinacioni kryesor p\u00ebr pushimet e qytetar\u00ebve t\u00eb Kosov\u00ebs. 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Ato nis\u00ebn me nj\u00eb pamje. 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